The experts will discuss the leading search engines in this post. This will assist you in bringing up other prospective traffic sources in your following SEO discussion. A top SEO company may ideally concentrate almost exclusively on Google when battling for traffic. This choice is only sensible given that Google commands a market share of more than 80%. Moreover, it’s the most popular top 7 search engines worldwide. However, its popularity makes ranking highly on it the most difficult. If you ignore other search engines, you’re passing up the critical potential for traffic.

While you may only know Google as your go-to search engine, many popular search engines exist worldwide. Unsurprisingly, most people don’t know that Google is not the only search engine on the Internet nowadays. However, none of the other search engines is strong enough (yet) to even be considered a threat to Google’s dominance.

Search engines apart from Google nevertheless process millions of search requests every day. But it would be best if you also considered other search engines. Here’s a detailed breakdown of the top Google substitutes to improve your digital marketing strategies.

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   Google

With over 86% of the search market share, one hardly needs to introduce readers to Google search engine. However, it clearly needs to head up any list of search engines.

2. Microsoft Bing

As per experts, Microsoft Bing tops the list of effective Google substitute search engines in 2023. This is essential since between 2.83% and 12.31% of searches are racked up by Bing on yeh Internet daily.

Microsoft developed Bing as their equivalent of Google in the search market. However, their best efforts underperformed- failing to persuade people to count Bing as a dependable substitute for Google. Although Bing is Windows PCs’ default search engine, their market share is consistently low.

3. Yahoo

Yahoo is one of the most popular email service providers today. Moreover, they command an average market share of 1% as a web search engine to rank third overall. It is necessary to mention that Bing served as the sole engine for Yahoo searches from October 2011 until October 2015.

You would ideally get search engine results on Yahoo by both Google and Bing Up until October 2018. This was essentially due to an agreement between Yahoo and Google in October 2015 to offer search-related services. As of October 2019, Bing has been reinstated as the exclusive provider of Yahoo! Search. Since 2014, Yahoo has also become the default search engine for Firefox in the US.

4. Baidu

When it comes to Baidu, they own a market share of 0.68% to 11.26% worldwide today.

They claim to be the most well-known search engine in China. They entered the market back in 2000. According to Wikipedia, Baidu processes billions of monthly search requests and quickly expands its market share. You may be able to access Baidu from anywhere globally for digital marketing, but it only supports Chinese.

5. Yandex

Russians use Yandex as their preferred and most well-known search engine. It commands a 0.5% to 1.16% market share worldwide today. It ranks handsomely among the top ten most visited websites on the Internet. Yandex is a technological business developing intelligent goods and services based on machine learning. It has a 65% market share in Russia and runs the leading search engine there.

6. DuckDuckGo

You may remember that 0.66% of search engine users use DuckDuckGo today. Their traffic statistics show that even though they are delivering 90+ million queries each day on average, their entire market share is consistently under 0.6%.

Don’t be mistaken by the idea that DuckDuckGo maintains its search index. In actuality, it derives its search results from a variety of sources. Put another way, they rely on information from external sources rather than their data to respond to customer inquiries.

Positive aspects of DuckDuckGo include a straightforward user interface, no user tracking, and a limited amount of advertising.

7. Ask.com

Ask.com, formerly Ask Jeeves, currently commands about 0.42% of the search market. Most of the questions on ASK are answered by other users or take the shape of polls. It is built on a question-and-answer structure. Although it offers the same general search capabilities as Google, Bing, and even Yahoo, the results are of worse quality.

Explore outside Google

Finally, when developing an SEO plan, it’s crucial to consider other traffic opportunities outside Google. By varying your sources, you increase your chances of appearing on the top page of search engine results and improve your chances of identifying a great target market. Dubai SEO Company can help a top SEO company strengthen your knowledge about search engines and their inner workings today.