Google has updated its guidance on carousels beta structured data for EEA. Learn what updates were made and how local SEO companies of these areas can help customers increase their website visibility and improve business.

Google has made some updates to its structured data guidelines for its carousel (beta) features for users in the European Economic Area (EEA). This update was released as a part of the Digital Markets Act. The goal of this update is to enhance the user experience and give more precise results in the search engine ranking page. Even the best SEO company has to follow these guidelines to provide their clients with fruitful results.

Let’s have a look at what updates were made in the carousel (beta).

Feature Availability

This feature is currently in beta mode and available only for EEA countries. This feature is being developed, and there might be changes in the guidelines. If you serve users in EEA or your business is based there, you need to know about the updates and how you can implement them in your SEO strategy.

It is available on both mobile devices and desktops. It is first being tested in the UK, France, Germany, and Czech Republic for shopping queries.

Major Updates

Some of the significant updates that were made in the guidelines include:

• Summary or Category Page

Structured data is essential in providing relevant information to the users. With this update, Google clarifies how this data can be used on summary or category pages. A single summary page that provides details about every unit in the list needs to be selected. No markup must be added to the details pages to avail of this beta feature. The structured data provides a better perspective for the users.

• Paginated Categories

With the updated guidelines, you can learn how structured data can be used for paginated categories. This includes adding an ItemList to each successive page and adding all the entities filed on that page. This guide concentrates on a new carousel rich result that people can get when they search with relevant keywords. They will be able to see more entities of a particular site in the search results as they scroll horizontally.

• Infinite Scroll

In the case of infinite scroll, the guidelines focus on marking up the units that are shown initially in the viewport. This enhances the user experience significantly.

• Carousel Rich Result

As mentioned earlier, the new update of the beta structured data focuses on showing carousel rich results. For the time being, these results are focused on sites about shopping, travel, and local queries. Users in the European Economic Area (EEA) will get these results.

• Devoted Aggregator Component

Users can make their way in easily to top aggregator sites for jobs, flights, places and products. There is no need to include any markup for this inclusion.

• Eligibility

The websites that utilise this new beta structured data gain the eligibility to be shown in the new carousel rich results. This increases their brand’s engagement and visibility. If your website is in the EEA or you cater to users in the EEA, you will be eligible for this new update. Your local SEO company will guide you for best results.

How You Can Benefit from This

Here are some of the ways in which you can benefit from Google’s updated guidance on EEA carousels structured data.

• If you make the required changes to your website’s structured data, you will be able to gain more users. You need to assess the updated guidance by Google and make those changes. However, this is possible only if your business targets users in the EEA.
• With this update, you get a chance to enhance the visibility of your website on the search engine results page. This, in turn, increases user engagement significantly.
• You will be able to provide your users with an enhanced experience if you follow the new guidelines. Make necessary changes in your website to adhere to the latest structured data guidance and see the results for yourself.
• There is a greater chance for users to click on the links in the search results. With visually pleasing rich results, the chances of higher click-through rates increase.
• You don’t need to put in too much effort to be included in committed aggregator units.

Conclusion

For websites targeting users in the EEA, Google’s updated guideline on EEA carousels beta structured data is a significant development. As the best SEO company helps you understand and execute these changes, you can increase the visibility of your website, user experience, and engagement. To make sure your website remains in the competition, you must keep yourself updated with the latest developments and guidelines made by Google.