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What Is a Slug? URL Slugs and Why They Matter for SEO

There are so many distinct names for digital marketing KPIs, SEO strategies, web design, and content development that it may be difficult to keep track of them all, let alone optimise them. Unfortunately, your website’s URL strategy and URL slugs often bear the brunt of the consequences. Creating website URLs involves more than just naming […]

From AI to User Experience: SEO Shifts to Watch in 2025

Search engine Optimisation is changing so much in 2025, at the top of which is the introduction of artificial intelligence in all sectors. Enhanced user experience is one of the most sought-after changes. For businesses that want to remain competitive, understanding these changes is fundamental. Read on to find out how local SEO trends are […]

Off-Page SEO Checklist

The two categories in the field of digital marketing for SEO are broadly divided into on-page and off-page. On-page SEO deals with optimizing things inside a website, while off-page SEO deals with the activities happening outside a website that directly affect search rankings. The idea is basically to establish credibility, authority, and relevance in the […]

Ask An SEO: How To Find The Right Long-tail Keywords For Articles

When writing articles for your website, you should be extremely mindful when choosing the keywords. They are one of the primary ranking factors in search engine result pages (SERPs). Particularly, long-tail SEO keywords can significantly influence targeted traffic diversion to your website. Generally, these keywords contain three or more words, and they help you reach […]