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Programmatic SEO – Explained for Beginners

Multiple websites, old ways of doing SEO, relying on human resources and manual labour, on-page optimisation, and one-word keyword optimisation are obsolete. Also, it is highly relevant and critical in terms of driving traffic and ensuring some degree of visibility in the web presence. There is an emergent, revolutionising technique known as programmatic SEO that […]

Google Shares Tips to Improve SEO through Internal Links

Internal linking is an important aspect of search engine optimisation that can improve your website’s ranking and visibility significantly. Search engine rankings, navigation of your website and your site visitors’ user experience will improve when you link to other pages of your website. A good SEO company will use proper linking strategies and enhance your […]

Ask An SEO: How To Find The Right Long-tail Keywords For Articles

When writing articles for your website, you should be extremely mindful when choosing the keywords. They are one of the primary ranking factors in search engine result pages (SERPs). Particularly, long-tail SEO keywords can significantly influence targeted traffic diversion to your website. Generally, these keywords contain three or more words, and they help you reach […]

Google Algorithm Updates & Changes: A Complete History

Over the past few years, Google has made numerous changes to its search algorithm. Consequently, this has drastically changed the methods used to index and rank websites. Although some of these updates are minor, others are monumental. Yet, they are all critical for providing quality, up-to-date content. This article closely examines the major Google Algorithm […]