blog

What Is a Slug? URL Slugs and Why They Matter for SEO

There are so many distinct names for digital marketing KPIs, SEO strategies, web design, and content development that it may be difficult to keep track of them all, let alone optimise them. Unfortunately, your website’s URL strategy and URL slugs often bear the brunt of the consequences. Creating website URLs involves more than just naming […]

No.1 SEO Agency in the GCC? A 2025 Analysis

Businesses within the Gulf Cooperative Council are perpetually in a struggle to decide which will have the top three spots on their result pages for search engines. A top SEO company in the GCC has understood that quality techniques must always be used to hold their records. At all times, more people and companies need […]

Who’s the Leader in SEO in the Middle East? A Comprehensive Review

The Middle East emerges as one of the fastest-growing digital markets where business houses compete to reach the number one rank on any search engine. In this huge and competitive world of online services, business firms looking for a tighter hand in the digital arena find a vast ocean of competitive SEO companies for them. […]

From AI to User Experience: SEO Shifts to Watch in 2025

Search engine Optimisation is changing so much in 2025, at the top of which is the introduction of artificial intelligence in all sectors. Enhanced user experience is one of the most sought-after changes. For businesses that want to remain competitive, understanding these changes is fundamental. Read on to find out how local SEO trends are […]

On Page SEO Checklist

On page SEO services are at the heart of any search engine optimisation strategy in the ever-changing arena of digital marketing. On-page SEO services refer to fine-tuning the content and structure of individual web pages for better rankings, better user experience, and organic traffic. Businesses need to know about on-page SEO to partner with an […]

Google’s Machine Learning Courses for SEO Understanding

The most prevalent aspect in this ever-emerging digital marketing world is to stay one step ahead of the algorithms. Companies whose biggest reliance is finding visibility via search results must understand exactly how Google’s search engine functions. For more than two decades now, SEO has evolved from a bundle of keyword tactics to an advanced […]

Programmatic SEO – Explained for Beginners

Multiple websites, old ways of doing SEO, relying on human resources and manual labour, on-page optimisation, and one-word keyword optimisation are obsolete. Also, it is highly relevant and critical in terms of driving traffic and ensuring some degree of visibility in the web presence. There is an emergent, revolutionising technique known as programmatic SEO that […]

Google Shares Tips to Improve SEO through Internal Links

Internal linking is an important aspect of search engine optimisation that can improve your website’s ranking and visibility significantly. Search engine rankings, navigation of your website and your site visitors’ user experience will improve when you link to other pages of your website. A good SEO company will use proper linking strategies and enhance your […]

Ask An SEO: How To Find The Right Long-tail Keywords For Articles

When writing articles for your website, you should be extremely mindful when choosing the keywords. They are one of the primary ranking factors in search engine result pages (SERPs). Particularly, long-tail SEO keywords can significantly influence targeted traffic diversion to your website. Generally, these keywords contain three or more words, and they help you reach […]

Google Algorithm Updates & Changes: A Complete History

Over the past few years, Google has made numerous changes to its search algorithm. Consequently, this has drastically changed the methods used to index and rank websites. Although some of these updates are minor, others are monumental. Yet, they are all critical for providing quality, up-to-date content. This article closely examines the major Google Algorithm […]